Thank your visiting Lemur Ink. This policy explains the what, how, and why of all information collected when you visit LemurInk.com and purchase products from us. This document also explains the specific ways we use and disclose that information.
Lemur Ink takes your privacy extremely seriously, and we will never sell, disclose, exchange, or distribute customer lists, email addresses, or your personal information with any outside companies or entities for financial gain.
When we say “we,” “us,” “I,” “our,” “my,” and “Lemur Ink,” we are referring to Lemur LLC dba Lemur Ink, a State of Indiana limited liability company. Lemur Ink is an online retailer of writing products, as well as a blog and informational resource for writing enthusiasts. When we say “subscriber,” “troop member,” or “member,” we are referring to the person or entity that is subscribed to our distribution list, with opt-out capabilities given on each email.
Information We Collect
Information you voluntarily provide to us:
When you sign-up for our mailing list, contact us, post a comment on our blog, review a product, or purchase a product, you are voluntarily giving us information that we collect. That information may include personal information such as your name, email address, physical address.
Please note, your credit card information is NOT collected, stored, or processed by Lemur Ink, but is part of a PCI DSS (payment card industry data security standard) compliant checkout process operated by Shopify (Level 1 PCI DSS compliant). Shopify provides a secure network with strong access control measures which protect cardholder data. Shopify regularly monitors and tests these networks to ensure your card information is safe and secure.
Information we collect automatically:
When you browse our website, we may collect various data about your visit using Google Analytics. This information is broad in scope and does NOT include any personally identifiable information (PII) in according with Google’s usage guidelines and best practices.
Generally speaking, the information Google Analytics provides is boring stuff like how many site visits we received and at what times of day, where most people came from prior to visiting us, and whether they are on mobile or desktop.
Lemur Ink uses Google Analytics and Google AdSense and have implemented the following services from Google: Remarketing with Google AdSense, Google display network impression reporting, demographics and interests reporting. We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
All activity falls within the bounds of Google Analytics Terms of Service
Lemur Ink uses Google Analytics because it is a simple, trusted resource for collecting basic data from visitors to our website. This information is logged in our Google Analytics account and contains information such as:
- What website you came from to get to LemurInk.com
- How long you stayed on our website
- What kind of computer and web browser you are using
- Whether you on are mobile or your desktop
Lemur Ink uses web beacons on our website and in our emails. Facebook’s Pixel is a piece of tracking code used to track conversions from our Facebook page to our website. Information received from conversion tracking provides measurement services and targeted ads. This helps improve not only our Facebook page, but also to see how effectively advertising dollars are spent. The web beacons installed in emails are part of Mailchimp’s integrated software to track open rates and to improve our email correspondence with our customers. All emails feature the ability to opt-out at the bottom of every email.
What we do with the data we collect
Our goal at Lemur Ink is to provide continuous and superior customer service, providing the best products to a diverse base of like-minded enthusiasts. Your privacy is an integral part of our service, and is of the utmost importance to us.
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To administer a contest, promotion, survey or other site feature.
- To quickly process your transactions.
- To ask for ratings and reviews of services or products
- To follow up with them after correspondence (live chat, email or phone inquiries)
How do we protect your information?
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use 'cookies'?
- Help remember and process the items in the shopping cart.
- Understand and save user's preferences for future visits.
- Keep track of advertisements.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some of the features that make your site experience more efficient may not function properly. Disabling cookies will not, however, change your overall experience on LemurInk.com
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
We also use social buttons provided by services like Twitter, Facebook, Instagram, and Tumblr. Your use of these third party services is entirely optional. We are not responsible for the privacy policies and/or practices of these third party services, and you are responsible for reading and understanding those third party services’ privacy policies.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following
- Users can visit our site anonymously.
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
- We will notify you via email within 7 business days
- We will notify the users via in-site notification within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
Opt-Out & More Information
Last revised March 2017